It’s also because researchers have found in these studies that self-serving bias depends on the age of the individual and whether they’re looking at attributing successes or failures. This isn’t just because mixed results have been found with sex differences in attributions. femaleĪ 2004 meta-analysis found that while many studies have examined gender differences in the self-serving bias, this is hard to tease out. Other factors that may determine self-serving bias Male vs. You may have indeed stayed up all night studying, but the thought that you could have studied inefficiently doesn’t come to mind. “I stayed up all night studying,” you might say, “but the questions weren’t based on the material we were given.” Note that self-presentation isn’t the same as lying. In this way, the self-serving bias helps us maintain the image we present to others.įor example, if you want to appear as though you have good study habits, you might attribute a bad test score to poorly written questions rather than your inability to prepare correctly. It’s the desire to appear a particular way to other people. Self-presentation is exactly what it sounds like - the self that one presents to other people. If you believe the umpire unfairly called strikes when you actually received bad pitches, you can maintain the idea that you’re a good hitter. If an individual uses the self-serving bias, attributing positive things to themselves and negative things to outside forces helps them maintain a positive self-image and self-worth.įor example, say you’re playing baseball and strike out. The concept of self-enhancement applies to the need to keep up one’s self-worth. There are thought to be two motivations for using the self-serving bias: self-enhancement and self-presentation.
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